What is Market Defender?
Market Defender is a highly versatile tool that tracks the activity of your PPC marketing campaigns and that of your competitors to give you detailed information that could help you to significantly improve your paid search advertising. Market Defender gives you detailed information on your competitor's bidding patterns, the content of their ads, special offers and promotions and affiliate bidders to help you to reshape your PPC strategy and make the most of your budget.
Which search engines / ad networks does Market Defender support?
Market Defender monitors activity on Google AdWords, Yahoo Search Marketing and Microsoft adCentre.
If I am based in the UK, can I use Market Defender to monitor international search engine markets?
Yes. At the moment Market Defender tracks UK and USA search engines, and more international search engine markets are soon to be made available.
Why is Market Defender different to the competition?
Unlike other programmes, Market Defender scans the market every hour to give you the best possible assessment of the current PPC market. Market Defender also makes PPC account management easier, with a huge amount of data brought together into one easy to use dashboard with key statistics and information displayed instantly and detailed reporting tools on hand at the touch of a button.
What does Market Defender cost?
For further details on pricing and the standard of packages available, please visit the pricing page.
Is Market Defender available to agencies?
Yes. Market Defender is available to everyone who wants to improve performance for their own or their clients' PPC campaigns.
