If you want to get the most from your paid search marketing budget and improve your ROI, then keyword tracking should be a key consideration in your PPC campaign.
Keyword tracking is a process that can provide you with valuable information on your PPC campaign, monitoring activity on the key terms that you are targeting as part of your campaign and offering account managers inside information on competitor activity, aggression and trends.
Through effective keyword tracking, you can determine which competitors are bidding against you on your keywords, how aggressive their bid strategy is at any given time of the day and their share of the marketplace to see where your ads are being crowded out by the competition.
The downside is that without a keyword tracking tool or keyword analysis software, monitoring your key terms can be a costly and resource intensive process. Competitors are constantly adapting their bid strategies to suit market trends and many key sales periods now occur outside of office hours.
Market Defender aims to ease the process of keyword tracking, by monitoring both your campaign and those of your competitors on your keywords to provide you with the unfair advantage.
Developed by Stickyeyes, the leading search marketing agency with more than 12 years experience in PPC advertising, Market Defender addresses some of the key challenges faced by PPC account managers to make keyword optimisation more efficient and effective.
The Market Defender PPC software keeps a constant eye over your campaign, monitoring keyword activity every hour to give you crucial data on the state of the marketplace and assess your position in comparison to your competitors.
Using this information, you can adapt your day parting strategy to take advantage of time periods where aggression is lower, change your ad copy to compete with aggressive offers or sales promotions and determine whether you are being crowded out by more aggressive competitors.
Market Defender also ensures that your brand remains protected, with the ability to track and identify both competitors and affiliates who may be bidding on your brand or trademark terms.
If you want to see how Market Defender can take the strain out of keyword monitoring, visit the pricing & features page.
