Market Defender provides you with the tools that you need to give your PPC campaigns the edge over your competitors. You are able to quickly identify the actions of your competitors and affiliates so that you can stay ahead of the game. Market Defender provides the solution to an unnecessary process of trial and error. It's the uncomplicated answer to competitor analysis, affiliate management and brand protection.
Market Defender's Key Features:
Track your Keywords
Market Defender enables you to track your keywords and their related ads every hour. You are able to see the position and ad content of your competitors and affiliates in relation to your own ads.
Get Ahead of Competitors
Knowing what your competitors are up to without a tool like Market Defender is a guessing game.
- See exactly which competitors are bidding on your keywords, when they are doing it and monitor their aggression. You'll be able to see when and how competitors are changing tactics.
- View competitors' ad copy and landing pages and compare it to your own. You are able to be kept up to date on their approaches and either raise your game by challenging their strategies or capitalise on their success.
Data History
Market Defender keeps a reserve of data so that you can monitor the movement of your competitors over a period of time. This data allows you to keep track of who is making the most noise in the marketplace at any one time.
Manage PPC Affiliates
Managing your affiliates can be difficult, particularly if you have many affiliates operating at once. Market Defender will monitor the activity of your affiliates enabling you to view their keyword bidding and ensure that they are not conducting any unauthorised bidding. The tool also allows you to monitor affiliate ad copy, ensuring that they send out the right message about your brand.
Protect your Brand Terms
Whether it is against counterfeiting, brand term hi-jacking or rogue affiliates, Market Defender is an essential tool in protecting the PPC traffic you get through your brand terms, as well as your brand image. With the ability to see the landing pages of your competitors, you can quickly establish whether they are appearing legitimately or not.
For more information about the above, consult the Market Defender User Guide which gives a further in-depth explanation of the different reports, as well as providing several useful hints and tips.
As an online marketing company, Stickyeyes have managed a significant number of PPC campaigns, giving us the unfair advantage with our expert knowledge and experience in the field. We believe that we can offer you a product that will conclusively give you an unfair advantage for your PPC campaigns. With our history we have put expert knowledge into developing Market Defender as a tool that is easy to use and gives you the answers you need to get ahead of the competition.
