• Overview
• Battlefield
• Competitor Visibility
• Share of Voice
• Share of Voice Trends
• Ad Quality
• Ad Visibility Index
• Ads Displayed
• Landing Page Variations
• New Competitors
• Special Offers

Competitor Visibility

The Competitor Visibility report is an alternative way of reviewing the Share of Voice trends. Where the Share of Voice Trends report gives you a percentage figure of your share of voice, the Competitor Visibility ranks you and your competitors and simply plots this rank on a daily basis. The advertiser with a rank of “1” was the most visible on that given day. This report can prove very useful in determining which competitors have been the most aggressive over time, as well as highlighting any competitors who have increased or decreased their aggression.